The Simply Well

Build a life that feels
good and does good.

Purpose Lab is a home for multi-passionate, values-driven people who want to stop organizing their lives around urgency, pressure, and keeping up, and build a life where their values show up somewhere other than their journal pages.

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It’s about time you stopped over-functioning your way through a life that feels more like maintenance than meaning.

You want more than a life that just “works.”

You want your days to feel connected to something you actually care about, not just a rotating list of deadlines, errands, and things to stay on top of.

You want to stop postponing the parts of life that make you feel most alive and connected: creativity, learning, community, contribution, and the desire to live in a way that reflects what you believe.

But when those parts of life keep getting pushed to “later,” it’s easy to assume the problem is your "discipline" or productivity—that you just need to be more focused, more efficient, more consistent, more...on top of everything.

**Purpose Lab helps you stop asking, “how do I keep up?” and start asking, “what am I building my life around?” because a well-managed life isn’t a necessarily a purpose-filled one.**

Here, we help you stop living around the edges of what matters, and start building a life where your inner essence, your contribution to the world, and your sense of belonging all have a place.

SHOW ME HOW

Meet Amanda

Amanda Hilton, M.A. is a writer, educator, and founder of Purpose Lab, where she helps thoughtful, values-driven people build lives of meaning, contribution, and connection.

Drawing from her background in psychology, education, and somatic and spiritual practice, Amanda helps people move beyond self-improvement as an endless project and toward a more embodied and connected way of being in the world.

At the heart of her work is the belief that purpose is not a single calling to discover, but a way of living—one shaped through the choices we make, the gifts we offer, the communities we belong to, and the causes we choose to care for.

LEARN MORE ABOUT AMANDA

Photo of Amanda Hilton seated and smiling in a tan blazer

3,400+

Number of students served

115K+

Followers on Instagram

9.5K+

Newsletter Subscribers

7K+

Substack Subscribers

"Excels at presenting information in a clear and actionable way"

"Amanda has made significant contributions to our organization, Well-Designed, through her extensive knowledge in wellness and personal development. Beyond her expertise, she excels at presenting information in a clear and actionable way, skillfully adapting concepts and presentation style to meet the diverse needs of our audience. Her speaking style is warm and authentic, captivating audiences with a thoughtful blend of factual insights and engaging anecdotes. When tackling abstract topics, Amanda demonstrates remarkable depth, presenting her findings in a concise and customized manner. She has proven to be an invaluable asset to our organization, consistently creating meaningful content and engagement opportunities for our audience."

— Caleb Anderson & DeAndre DeVane, Founders of Well-Designed

"These workshops are truly transformative"

"These workshops are truly transformative... Just doing Module 1 alone has been illuminating: a ton of under-expressed value shave surfaced organically while others that (previously) had such a grip on my life, have naturally fallen away that have left me feeling lighter, more grounded, centered and aligned. I can’t thank you enough."

— Victoria J.

"I can tell that this gift of yours is what you were created to do"

"You do a lovely job of meeting clients where they are at, guiding clients along vs. pushing or telling them 'how' to walk the path, and you make sure we are the ones to determine the path (which is HUGE). You are authentic and genuinely care— I can tell that this gift of yours is what you were created to do and share with others. You are well researched, use language that is accessible and approach our time together with strategy, energy and an overall desire to help in personal growth needs. I will always remember our time together as a time when I remembered that I can still dream.... still grow... still want to explore creative personal growth opportunities for myself, family and business."

— Jenny E., Private Coaching Client

"If anyone is on the fence they need to take a leap of faith"

"If anyone is on the fence they need to take a leap of faith! I’ve paid for so many programs and felt like the value wasn’t there and your offer is by far the best value of any I’ve purchased and I’ve purchased many!"

— Megan R.

"The lessons have really stuck with me"

"In the past I have read a lot of self help and personal development books but without a practical plan and logical steps to follow they have had little impact. State of Self gives me both - the research and thinking and the methodology to fully integrate it into my life. Amanda has clearly put so much work into State of Self and I have definitely found that the lessons have really stuck with me - I have reaffirmed my values and become much clearer about my strengths. I am now working on self nourishment and have already starting to let go of some of the guilt about rest and taking care of wellbeing. I would absolutely recommend State of Self, it is well researched and the online platform is easy to use. I love interacting with other community members and seeing their progress too."

— Viv B.